Strategic Creative Director

I specialise in elevating brands through strategic, visually compelling campaigns that not only create brand fame but also drive consistent growth. With expertise in all types of engaging content, I bring a unique perspective to global beauty and fashion campaigns.

My focus on cultural relevance and a deep commitment to diversity and inclusion ensures a seamless weaving of cultural nuances with brand relevance, resulting in attention-grabbing and innovative approaches.

SENIOR Global Art Director at The Body Shop

Previously held the position of Senior Global Art Director at The Body Shop. I’m an expert in global 360 brand strategy and artistic direction.

Co-Founder of Creative Agency

Co-founded In Bloom, an all-women creative agency that has generated £150k in revenue. I’m always ready for a challenge, have an entrepreneurial spirit and a real commitment to fostering diverse communities.

Years of Creative Excellence

With just under 10 years of experience in creative/art direction and photography, I’m a dynamic artist celebrated for my strong and recognisable brand aesthetics.

Notable Collaborations

Created compelling content for renowned brands like Unilever, Adidas, Nike and Converse, as well as photographed popular artists and actors including WizKid, Micheal Ward, Daisy Edgar, MsBanks, and Bree Runway.

Mentor for Emerging Creatives

Passionate about nurturing emerging talents, I actively mentor aspiring creatives at the beginning of their careers.

I believe in the power of community and continuously shares powerful tools and advice to creatives who like me won’t have a traditional journey within the industry.

Publications

My work has been featured in prestigious publications such as Vogue, PauseHer, Refinery29, WAVE Mag, Les InRocks, gal-dem, Hunger Magazine, DJ Mag, MusicWeek, Push the Mag, NATIVE, NY Times, Bustle, Getty Images Creative, and BLONDE.

AWARDS

Acknowledged as one of the '100 rising stars inspiring change' by The Dots in 2020.