ADIDAS LONDON

Authenticity Embodied in the #AdidasSLEEK Campaign

Under my creative helm, the #AdidasSLEEK trainer launch took on a life of its own. My role as both photographer and art director ensured a campaign that went beyond product promotion. Collaborating with artist Jasmin Sehra, the campaign not only showcased the sleekness of Adidas but also highlighted the authenticity and positivity embodied in Jasmin's art.

My creative eye added a layer of depth to the campaign, making it resonate with audiences on a personal level.